Kamloops Leisure Guide

School Project: Rebrand

In this project I was given the task of rebranding on of the options given to us in class. I choose to rebrand the city of Kamloops. Part of the project required stationery & print design. Municipalities often have leisure guides so I chose to recreate a few spreads from a guide to showcase the new brand.

My strategy for the overall project followed these three terms:

  • Adventure — Show the sense of adventure and outdoor experiences Kamloops has to offer
  • Friendly — Show that the city is a welcoming, friendly place for possible, new residents.
  • Thriving — Show Kamloops is a growing, thriving community, with stable jobs and resources.